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7 Email Designing Myths that Hinders Success in your Email Campaign

Do your emails are getting blocked by the customers? Do you want to know what are the biggest mistakes done by your email marketer, designers and content developers that create hindrance in reaching out your customers? Have a look at the most common email myths that creates an obstacle in the email campaigning. Myth #1 : The More you Send the Emails, the More you Annoy the Customer One of the most important and serious issue the email marketers are facing today is what should be the frequency

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How to Become a Smart Email Marketer

Writing a killer email is the first choice of every email marketer. But, there are a few persons only who are able to create and send a cool email that feels appealing and interactive to the end-user. Drafting an email and covering all the aspects from the readers point of view is a toilsome and painful work. Hence, we are sharing some great tips for the proper composition of the email and for becoming a smart email marketer. The most important thing in today's world is most of the emails ar

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Designing Tips for Increasing Accessibility in Email

About 285 million people all over the world are visually impaired and among these 19 million people belongs to U.S. (Approx. 8.8 % of the total visually impaired population belongs to U.S). Adjacently, color blindness is also a major hindrance for properly conveying the message through the email. About 4.5 % of the total world population is facing the dichromatic vision issue. In this blog, we are focusing on the best email practices for the vision impaired people who are relying on the screen

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Social Media Audiences are Good; but Email Audiences are Better

What is better to have 3,000 email newsletter subscribers or 30,000 social media followers. It is a tricky and difficult question. Be careful while answering it, because it is directly going to impact your business. While all of you know the answer that social media offers a vast potential of the audience, but does it make any sense to your business. There are many reasons that email marketing is far more good and better than social media marketing for increasing your trade. Traffic Rush Em

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Tips to Maintain a Clean and Valid Email List

Email marketing is one of the strongest tools in any email marketing campaign. The real pressure lies on the marketing team for increasing the success rate of an email campaign. Marketers are not happy with the low open rate of emails. Unlike, the principal belief for having a low email opening rate is due to irrelevant content, but the marketers forget that this might happen due to incorrect email ids in the email listing. In a survey report on email listing, the truth reveals out that 60 %

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How to Use Accordions in Email Marketing

Accordion - A weapon empowering you to express more in less space In an era of cut-throat competition, to be amongst the Survival of the Fittest becomes a basic need, particularly at a time when Time is Money! When an email is scanned in few seconds, it is utmost important to deliver the right information to your client in concise time. But therein lies a big challenge of not having two clients looking for an identical information - even if it happens so, the chance is 1 in 1000! Hence, we nee

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