Tech Update

How to Embed HTML 5 Video into Email

As the world is fast progressing towards digitization, nowadays, it is possible to use HTML 5 for the embedded videos. By embedding of HTML 5 videos into an email, subscribers are able to watch brilliant masterpiece videos immediately. This article is basically written for teaching you how to embed the HTML 5 videos into the email. Adjacently, we have shared the information about the failure techniques that workouts when the video doesn't get displayed in the email inbox. Advantages of Usin

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Open & Click-Through Rates-Email Measures You Need to Track

As a marketing professional, each one of us continuously wishes to know how our marketing campaigns are doing against a tough (and mainly unknown) competition in the market. One of the answers to this question lies in the fact of knowing our Open Rates – which happens to be one of the most important performance metrics that we should pay our close attention to. Hence, business owners keep track of these five key email marketing metrics (written by Mary Fernandez under “What’s a Good Email

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Understanding the Inbox Placement

Whenever you are running an email campaign, you should be well aware that the emails send by you are reaching the subscriber’s inbox, instead of the spam or junk folder. Successful delivery of the email messages into the inbox of the audience is the foremost step of the email marketing campaign. After sending the message, you immediately check out the delivery report to see whether the message has been successfully delivered or not. But, even after sending the email to a bulk of people,

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Email Bounce Management: Soft Bounce Vs. Hard Bounce

When an email is rejected by a subscriber’s email server, then it is called as the bounce. Depending upon a number of reasons, the email bounces. For the effective email marketing, it is good to keep a sharp eye on the bounce rate of your emails. What does the technical term “Email Bounce” Means? An email bounce means non-delivery of email to the particular recipient. When there is a failure of message, a notification regarding the failure of the message is being sent to the sender. Th

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Long Live the Email King

Before, processing ahead to understand why the email is king among digital communication, firstly we should understand what is the definition of the word “email marketing”. The term email marketing simply reveals marketing your brand among the public through the email communication. Nowadays, all the major social media giants such as Facebook, Twitter, Linked Inn, Google + are using the email addresses to identify the person’s vital information. For driving the traffic to your site,

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Tips to Maintain a Clean and Valid Email List

Email marketing is one of the strongest tools in any email marketing campaign. The real pressure lies on the marketing team for increasing the success rate of an email campaign. Marketers are not happy with the low open rate of emails. Unlike, the principal belief for having a low email opening rate is due to irrelevant content, but the marketers forget that this might happen due to incorrect email ids in the email listing. In a survey report on email listing, the truth reveals out that 60 %

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