We Specialize in Executing Interactive Email Marketing Campaigns
We adapt our master checklist & workflow to fit your process and needs
1
Message Requirements
Header Information
From Name
From Email
Reply Email
Subject Line
Message Body
HTML Template
Text Layout
Copy
Graphics and Images
Personalization Requirement
Dynamic Content Requirement
Message Footer/Admin
From Name
From Email
Reply Email
Subject Line
Tracked Links
From Name
From Email
Reply Email
Subject Line
Additional Requirements
From Name
From Email
Reply Email
Subject Line
Message Versions
HTML Template
Text Layout
Copy
Graphics and Images
Personalization Requirement
Dynamic Content Requirement
Send Information
From Name
From Email
Reply Email
Subject Line
Notifications & Reports
From Name
From Email
Reply Email
Subject Line
2
Message Preparation
Objective
Create the complete message and all its versions (A/B, Text, HTML) so that it can be viewed in the different email browsers
Process & Tasks
Message preparation begins as soon as your requirements are received and it involves the following key tasks
Template modifications – if any
Upload images and copy
Track links
Prepare HTML & Text Version
Prepare Test Versions – if more than one
Add/Modify Header information
Add/Modify Footer information
3
Message QA
Objective
Do an internal review of the message to make sure that all the client requirements have been met
Process & Tasks
Message preparation begins as soon as your requirements are received and it involves the following key tasks
Minor issues are addressed in this stage
Major issues are sent back to message preparation step
The checklist and issues (minor and major) are maintained for every campaign executed by the team – any insights are shared back with you for your reference
The message is considered ready for test mailings only after satisfying every requirement on the check list
Message QA also serves as the auditable record
4
Test Mailing
Objective
Review the full production email (all versions and full functionality) prior to get approval for sending
Process & Tasks
Send every version of the message (using the email platform) to a pre-determined test group
Notify test group about the time period with which to review and provide feedback
Provide the test group access to message requirements
5
Review & Approval
Objective
Ensure that the message has received adequate scrutiny prior to sending all the emails
Process & Tasks
Collect and clarify feedback as necessary
Make modifications as needed
Resend test messages and request review and approval
Record approval (written or verbal as agreed upon by the client)
6
SEND
Objective
Ensure all versions of the message are sent to the target list at the time and rate requested in the message requirements
Process & Tasks
Send the approved versions of the message to the target list(s)
Ensure that delivery/sending is in progress by confirming receip by several members of the seed list for each message
Issue “Message Sent” notification to client manager as requested
7
Campaign Monitoring
Objective
Ensure that the campaign delivery is complete and that the Key Performance Indicators record significant activity
Process & Tasks
Review key metrics on the email service platform
– Sent
– Delivered
– Opened
– Clicks & Unique Clicks
– Conversions – if tracked
– Bounces
– Spam complaints
Notify client of any exceptions as soon as they are uncovered
Keep a log of activity at an agreed upon frequency for an agreed upon time
8
Reporting
Objective
Provide dashboard and snapshot reports to demonstrate campaign progress after 1-day, 2-days, 5-days of execution and a final report after 14 days of completion
Process & Tasks
Review key metrics on the email service platform
– Sent
– Delivered
– Opened
– Clicks & Unique Clicks
– Conversions – if tracked
– Bounces
– Spam complaints
Notify client of any exceptions as soon as they are uncovered
Keep a log of activity at an agreed upon frequency for an agreed upon time
9
Benchmarking
Objective
Develop a comparative study of the campaign performance relative the other campaigns by the same client, the overall vertical and the market total based on metrics published by industry analysts such as Forrester and Marketing Sherpa
Process & Tasks
Develop Campaign vs Best Practices score card for metrics such as:
– Open rates
– Click rates and unique click rates
– Referral rates
– Bounces
– Opt-outs
– Spam complaints
– Number of links
Develop trend charts to demonstrate overall increase or decrease in efficacy of the email channel
10
Client Deliverables
Objective
Provide you with as near-complete as possible final deliverables/presentation that your account managers can use with your clients
Process & Tasks
Populate an agreed upon template with all the data, metrics and observations from the campaign
Develop charts for the key performance indicators (KPIs)
Show campaign performance relative to client history, vertical, and industry as applicable
Overall Client rating is 4.8 out of 5.0 for SparkEmail Design by 2000+ clients on over 13000+ Emails Coded -