People have become conscious about so many things now and as a brand owner you want the lasting impression on your customers, be it old or new. The Customization of welcome email templates is the best way to engage your customers with your brand.
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There are certain do’s and dont’s for creating the lasting impression on your new customers and as being the part of the email marketing, customized Welcome emails are the best way to assure the new ones about your brand.
The customized welcome emails can help your brand to build the strong bond with your new subscribers and customers. It is the way to give them the insights about your brand to your customers so that they can know you and brand well.
Your question is right, why should you anyways bother about your brand’s impression when the products/ services are already doing fine with them? Well, the answer is simple- strategy to earn more profits.
When the new customer comes to your brand after knowing the products and services, it is your responsibility to make them aware of what is in the store apart from what you are showcasing on the display. Customized Welcome emails are the best kind of familiar gesture to make the new customer feel special.
What the Stats Says about Welcome Emails?
For any strategy to work out effectively, as a marketer you need to know first learn the basics and then look how much effective is the strategy in the market? Before knowing the measures about how to design the welcome email templates, first allow us to clear the statistical data about the welcome emails in the world of email marketing.
- While subscribing with the new brand, 74% of customers expect the welcome emailsfrom the brand owner/ team.
- Other than the promotional emails, welcome emails in the email marketing has 320% more profitsper welcome email.
- If your new customer has read your welcome email sent after subscription, there are 40% chances of the same customer to read your all messages send the following 180 days.
Important Aspects of Customized Welcome Emails
The Indulgence of the new customer in your business is the prime focus of sending the customized welcome emails, though there are many other reasons as well to send the welcome emails to your new subscribers and customers as well.
Resolute the Customer’s Expectations
It will be ideal as the brand owner to give the assurance about how good you will be with your customers. Make the customers feel like how much you can take care of them and when in need they can reach you anytime. Make them aware for how many times you will be contacting via emails like for any special deals, offers or the events related to your brand. This will let the customers and the subscribers feel less awkward to stay in touch with your brand or the business.
Ask your Customers to Stay Updated on other Social Branches
Since the social media is the proof of the several brands existence, make them aware about your presence on the other social media sites. You can ask your customers to stay updated about your brands on the social media websites and this you can exhibit on the customized welcome email template. Your customer would know you better on the Instagram or the Facebook page rather than your promotional customized emails. It is not possible to irritate your customers with the bulk of the customized email templates and forcing them to hit the unsubscribe tab, therefore your brand’s social media presence is important for them to stay updated.
Placing the CTA on the Right Spot
On the customized welcome email, it is important to place the call to action tab on the right location. You have to make sure that customer after knowing the brief introduction and the history of your brand, they will be curious to know your products and services and what offers you have in the store for them. The CTA will work best for your brand if its placed with bold text and colors and visible enough to your customers. The brand will matter to them if you have the right products and the services with great benefits or the offers for your new customers and the subscribers.
Win the Trust
As a new customer, it becomes important to trust the brand and the business before making any amount of investment. After placing the CTA on the right location on the customized welcome email, visible enough for the customer to click on it, the real win-win situation for the business owner would be the final purchase of the product/ service by the new customer. If this is done, it is the achievement for the brand owner for winning the trust of the customer. Which means in future the brand and the new customer relationship based on the customized email template can go further and the customer has the keen interest to know the benefits that the brand can offer in the future.
David is the head of digital marketing for SparkEmail design, one of the most competitive email design and coding company. He likes to share his innovations regarding email designs to the fellow email designers, providing the creative touch to the email campaigns. He is the writer during the day and rigorous reader by night.