Before, processing ahead to understand why the email is king among digital communication, firstly we should understand what is the definition of the word “email marketing”. The term email marketing simply reveals marketing your brand among the public through the email communication.
Nowadays, all the major social media giants such as Facebook, Twitter, Linked Inn, Google + are using the email addresses to identify the person’s vital information.
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For driving the traffic to your site, email marketing proves to be a beneficial tool. Through email messaging the relationship between the merchant and the customer becomes strong. With the aid of email marketing, new customers are being created as well as the loyalty among the old customers towards the brand is being maintained. The ultimate aim of the marketers is to grab the attention of the end-users and to get achieve the trust of the consumers by making a brand image.
Here we are going to discuss some top-notch reasons, why email is king among all the social media marketing communication.
1. Email is in Content Format
Apart from writing simple content, email gives you a wide number of choices to allure the customers. For example, you can insert images, presentations, PDF files, audio, video clips and many more things to make your social media marketing communication stronger and distinct from the competitors.
2. Independent of Your Choice- “Whether Short or Long Content”
Depending upon the nature of customer, email gives you the liberty to write 100 pages or directly a few lines or words that are sufficient to convey your message. Many companies use email as a tool for driving the traffic on their main website.
3. Easily Accessible on any gadget
Whether you are using the smart-phone, PC or desktop, you can easily access the email without downloading the application. The emails can be accessed anytime while setting anywhere in the world.
email marketing has proved to be a profitable asset as it has saved a huge amount of money from the traditional way of paper work. About 41 % of the digital marketing users consider email as the most effective and productive cutting edge tool for increasing the brand value among the customers.