SALES – is one of the most powerful means of “Marketing” which can be considered as – Search (for the Right Client at the Right Venue at the Right Time); Attitude (whilst talking with your Client); Listen (to your Client’s exact needs); Express (two-way communication with your client quite explicitly; Secure (by closing a deal with your Client). Sandler, one of the world’s most powerful global training organizations, expresses the idea of two options in sales – If you fail to convince your Prospect, you land into a wimp junction but if you are able to close the deal, then obviously a winning court awaits you! Hence, Sales is a Psychological Exchange of establishing a relationship by matching the prospect’s needs with your Product.
Let’s take the example of Software Industry. This is one sphere where business owners rely on professionals for their technology. “A Greedy Employer always loses an Efficient Employee” is an age-old adage which stands true in this industry. In short, with a view to dream a long-term goal to achieve success, the employer must pay more which in future is bound to result in a win-win situation!
The old joke of management about a Sales Representative needing to prove not enough smart (bookish) but just smart enough (practically) is one of the testimonies of a successful sale. The non-sales staff simply needs to pray at the end of the day as to how much money can the company’s sales representative bring in?
The physical success of a cobbler can be measured when he finishes mending shoes or that of a carpenter when he finishes repairs of wooden objects/structures BUT the physical plus mental success of a teacher in a school or a lecturer in a college can only be measured by the Grades of students/collegians. Similarly the physical plus mental success of a Sales Representative can be measured with the closed deals which are converted into points – sometimes as tough as luck in a Tambola (Bingo) Game or sometimes as easy as ABC though this factor varies from one sales rep to the other depending on varied circumstances like their knowledge and experience. Hence, sales work/job needs a different mindset.
This mindset of the sales game is very much changed with the sophisticated innovations in technology. Social media comes to our aid in the form of email and other effective tools which can reach every nook and corner of the world thus broadening one visions of success!
Let’s take the example of Software Industry. This is one sphere where business owners rely on professionals for their technology. “A Greedy Employer always loses an Efficient Employee” is an age-old adage which stands true in this industry. In short, with a view to dream a long-term goal to achieve success, the employer must pay more which in future is bound to result in a win-win situation!
The old joke of management about a Sales Representative needing to prove not enough smart (bookish) but just smart enough (practically) is one of the testimonies of a successful sale. The non-sales staff simply needs to pray at the end of the day as to how much money can the company’s sales representative bring in?
The physical success of a cobbler can be measured when he finishes mending shoes or that of a carpenter when he finishes repairs of wooden objects/structures BUT the physical plus mental success of a teacher in a school or a lecturer in a college can only be measured by the Grades of students/collegians. Similarly the physical plus mental success of a Sales Representative can be measured with the closed deals which are converted into points – sometimes as tough as luck in a Tambola (Bingo) Game or sometimes as easy as ABC though this factor varies from one sales rep to the other depending on varied circumstances like their knowledge and experience. Hence, sales work/job needs a different mindset.
This mindset of the sales game is very much changed with the sophisticated innovations in technology. Social media comes to our aid in the form of email and other effective tools which can reach every nook and corner of the world thus broadening one visions of success!