Email design trends to look out for in 2019

March 19, 2019

Change is the only constant when it comes to email. Email designs have evolved so much in the past 10 months, let alone 10 years. At SparkEmail, we embrace change and keep up with the trends in custom email design. Our creative email marketing and email designs capture attention and engage people through beautiful email templates. Here are some of the creative email design trends to watch out for in 2019 :

Interpreting email as a mailable microsites

By and large, we have long perceived emails as digital mail. Technology is shattering that ethos. Innovative applications of programming trends have pushed to rethink email as less of a mail and more of a microsite.

In the ‘email as microsite’ outlook, people can look up for what they want in the email itself, without having to go clicking away to an independent different website.

Now, get set and be prepared to ditch the long scroll email format for a carousel layout.

Incorporate a double-duty design

Make provision for your clients to be able to click a checkbox if they found an email interesting. Consider including a simple question or a short quiz. This sort of engagement shall help you to fine-tune your email content. This entails you to only provide relevant information to clients which means they are more likely to remain engaged.this also cheerleads for client participation.

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Acquiring more opens with subject lines

We understand how much of struggle it is to get someone to open an email. It is all the more challenging for marketers.

Gripping subject lines can enhance your open rate. Best practices propose these tips and tricks for generating exceptional subject lines:

  • Personalize — insert the recipient’s first name in the subject line
  • Explore experimentation with emoticons — subject lines with them have higher open rates
  • Shuffle amongst your best one-liners — A/B test your subject lines to zero in on the most effective option
  • Give transactional emails a shot — let actions a user takes on your business website trigger a follow-up email.

Most emails that work, follow these email subject line best practices:

  • Treat the subject line as the introduction to your business email content
  • Use emotional words or symbols
  • Avoid spammy language
  • The appropriate length (17-24 characters, 3-6 words)
  • Impart a sense of mystery or intrigue

Composing subject lines that receive more opens is a definite task, but certainly not impossible. SparkEmail knows the best subject lines to fast track your email campaign. Check SparkEmail out here:

Get interactive with GIFs

‘Less is more’ is a mantra that does not seem to be going out of vogue any time soon. As attention spans diminish and inboxes over flood with content, minimalistic design secures an elemental spot. GIFs can be a cool way to grab attention and drive clicks.


Fragmenting the blocks

Other inventive trends in email design cover interesting ways to break up blocks of text in emails.

Presently, we need to step back and re-evaluate our point of view of the traditional email. We need to perceive it under a contemporary lens. In the near future, we may need to stop thinking of email as mere newspapers.

Most people spend plenty of time on their phones now that scrolling is expected. Thus, think of how to use the scroll in fun, inventive and interesting ways.

Beyond minimalism, the staging of an “ unexpected ” ingredient can be lucrative in email design. Attempt to think outside the box and come up with a design that will deliver a delightful surprise to your clients. It could be anything ranging from an email that looks like a text chain to an animated poster.

About the author:

David Jones

David is the head of digital marketing for SparkEmail design, one of the most enterprising email design and coding companies. With strong marketing hooks and an adept understanding of social media,David chips in out-of-the box inputs for email campaigns. With a passionate flare for writing copies, David is also a rigorous reader. Best know as the flag bearer for all things creative, David’s writing style is contemporary with a touch of old world charm to it.

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