Email marketing and Social media: How can we sync them together?

May 7, 2018

Email has become one of the oldest mode of communication after the hand-written letters. In fact many of them believe that email communication are almost dead now. Yet email marketing game is strong when it comes to the business and the promotion of the products/ services.

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In fact since last few years emails has become the appropriate mode to market the business and the products. The data shared by the Forbes will let you believe in what we are stating here:

  • The average ROI for $1 email is $38.
  • For the social media interaction like on Facebook, budding customers will sign-up to your emails. It is the easiest way for them to stay updated about the brands they are fan of.
  • When combined all the social media platforms together, email communication have the higher conversion rate till today.

All these data thus proves that email is still very far from getting out of fashion in the communication. Social media < Email marketing? Well, it's time for you to connect the email marketing with the social media marketing for the better impression over the customers.

Connecting email contacts

The business emails you send to your clients and other associates have the signature which includes the information regarding your brand/ business. Along with this signature information you have to now include your business’s social buttons with some decent content motivating them to connect with you. There are many services around that can help you to add the social icons to your emails in quick ways.

Exchange the contact list from Email accounts

The social media platforms have an option for the user to upload the contact list. For an instance Twitter provide an option to ‘find people you know’ allowing you to open your email account once you give the permission and then importing the contacts to the social media profile in a secured way. For other social media profiles you can use these tabs as all of social platforms now allow you to exchange the contact lists from your email accounts.

Hit the Bull’s eye AGAIN you have on your social media profile

In simple words, target your audience again once you have all the email contacts on the social media profile. For this you will require to install the track code on your business website landing page.

To have the maximum positive response you can use the customized landing page. The tracking code installed on the website’s landing page will send the promotional emails to the people who click on the targeted social media ads. Before doing it, it is advisable to go through the social media’s retargeting guidelines.

Email list sign up via social media networks

Little twisting around; you’re actually now promoting the email list on the social media instead of product/service. All you have to do is to include the information about the email list on the social media platforms along with the provided valid reason for why should they subscribe you.

How to describe your email list with the minimal and good content? You can, well, express your social media audience about the happenings on your email list and how it will be useful for the people who belong to the particular group like business class or the startup owners.

Social Media Contests

To increase the number the size of the email list run the social media contests such as giving them discount or offers on the products and services. It works as a great incentive for your social media audience. Such contests will allow you to send the emails to large group of subscribers.

Different tasks- Every time!

As an email marketer there are so many tasks you have to take care of, therefore sync your tasks i.e sync the email marketing calendars. This will help your email marketing team to understand how and which tasks to perform on the social media. Such idea make sense as no one will do the already done tasks.

It’s a Wrap!

There are many important aspects for the email marketing to take into consideration while syncing it with the social media platform. This kind of marketing will help you to connect with your audience in more better way than just sending the emails. Social media create interest among them and also curiosity to know more about brands. Experience yourself!

About the author:

David Jones

David is the head of digital marketing for SparkEmail design, one of the most enterprising email design and coding companies. With strong marketing hooks and an adept understanding of social media,David chips in out-of-the box inputs for email campaigns. With a passionate flare for writing copies, David is also a rigorous reader. Best know as the flag bearer for all things creative, David’s writing style is contemporary with a touch of old world charm to it.

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