For engaging and generating interest of the readers to open up your email from the huge list of emails that consist in the subscriber’s inbox, is a challenging and tough task. Through the subject-line, meta-tag lines and vital information in the first two or three lines, the readers draw the conclusion of whether the email is useful for them or not.
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Know your customer
Here we are sharing some real facts and aspects, that needs to be learned by the writers before making any presentation to the audience.
Customize your email marketing according to the interest of the buyer. Personalize your emails by addressing the subscriber by their name. You can get a reference from the previous purchase of the customer to know the taste and choice of the consumer. Search the subscriber gender and according to that, mention the relevant upcoming offers to the specified customer. It will make feel the customer personalized.
Precise as well as detailed Information
All the information written in the dynamic content should be highly accurate and cross-verified. Any wrong data or facts will directly affect the reputation of your brand. Hence, make confirm all the things published on the website or written in the email are authenticating and verified.
Add something extra that distinguish your brand from the competitors. For example, you can add a video, graphs, scrolling, animation effect or any other feature to attract the visitors to your site. Auto-play videos play a huge role in capturing the attention of the viewers. Consequently, it increases the decision making the power of the customer.
Geo-targeting can be easily understood by an example. Suppose your firm launches an app. For making the popularity of your app, you will send an email to your contact database. Firstly, the email sends for downloading your app must have appropriate content that tells the proper usage of the application. By Geo-targeting, you can simply offer the travel ticket or hotel arrangements for the city the customer is going to visit.
By adding a catchy line in the email or subject line, the customer will be highly willing to open up your email first. At the time of discounts, upcoming event of sales the marketers have to bear a lot of pressure to make a rise in the revenue collection. By inserting eye-catching images along with crispy tag-lines, the sales value can be highly increased.
Evaluation of your services by the customers is a must for progressing your brand.Dynamic content should be written on the last that encourages the buyer to give its proper reviews. The feedback form should not be long, it should always be short and simple for answering. Taking the feedback and working on the weak areas as distinguished by the customer is a vital step for improving the brand image in the market.
Currently, social media is playing an important role in our day-to-day life. Through the big social media giants such as Facebook, Instagram, Pinterest or Twitter, the people are getting more engage. The public post shared on these social sites must be attractive and fascinating enough to allure the customer.
“Content is the King of the Market” – the well said the proverb is actually fitting in this fast paced world. To remain a step ahead in the competitive market, the quality of the dynamic content should be highly enriched and polished.
David is the head of digital marketing for SparkEmail design, one of the most competitive email design and coding company. He likes to share his innovations regarding email designs to the fellow email designers, providing the creative touch to the email campaigns. He is the writer during the day and rigorous reader by night.