Email Marketing

5 Emails Every Business Must Send

If you are running a business, then your marketing team must be sending the promotional, welcome, inventory, e-newsletter or survey emails. Does these emails are making your business progress or really annoying the readers? The question needs to be wisely answered. Email marketing has certain tactics that needs to be followed. Which type of email should be send at which time is very much important for raising your email marketing. In this blog post, we are going to have a deep discussion about

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How to Measure Email Marketing Success

For checking the success rate of your email campaign, there are various metrics to see the performance of your email marketing campaign. Here, we have deeply discussed and covered all the major criteria for measuring the email marketing program. Bounce Rate The term "Bounce" simply means back. Bounce rate simply refers to the percentage of email addresses in your subscriber list that doesn’t receive the messages. In today’s cyberspace world, there are two types of bounces i

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How to Bring Your Emails Back to Life with Dynamic Content

For engaging and generating interest of the readers to open up your email from the huge list of emails that consist in the subscriber's inbox, is a challenging and tough task. Through the subject-line, meta-tag lines and vital information in the first two or three lines, the readers draw the conclusion of whether the email is useful for them or not. Know your customer Here we are sharing some real facts and aspects, that needs to be learned by the writers before making any p

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Social Media Audiences are Good; but Email Audiences are Better

What is better to have 3,000 email newsletter subscribers or 30,000 social media followers. It is a tricky and difficult question. Be careful while answering it, because it is directly going to impact your business. While all of you know the answer that social media offers a vast potential of the audience, but does it make any sense to your business. There are many reasons that email marketing is far more good and better than social media marketing for increasing your trade. Traffic Rush Em

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Understanding the Inbox Placement

Whenever you are running an email campaign, you should be well aware that the emails send by you are reaching the subscriber’s inbox, instead of the spam or junk folder. Successful delivery of the email messages into the inbox of the audience is the foremost step of the email marketing campaign. After sending the message, you immediately check out the delivery report to see whether the message has been successfully delivered or not. But, even after sending the email to a bulk of people,

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Email Bounce Management: Soft Bounce Vs. Hard Bounce

When an email is rejected by a subscriber’s email server, then it is called as the bounce. Depending upon a number of reasons, the email bounces. For the effective email marketing, it is good to keep a sharp eye on the bounce rate of your emails. What does the technical term “Email Bounce” Means? An email bounce means non-delivery of email to the particular recipient. When there is a failure of message, a notification regarding the failure of the message is being sent to the sender. Th

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How to use Graphs in Email Marketing

GRAPH - Glorious Representation of an Accurately-depicted Pictorial Highlight If you are keen to browse the latest statistical list of your clients, Graph is one of the easiest and best template that can address your needs in the most accurate, easiest and pleasing-to-the-eye manner! Ranging from the tiniest needle to the world’s largest air crafts, Graphs are used in the widest manner the world over. Our creative Spark Email team is eager to help you in the best tailor made manner - simp

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How to use Sliders in Email Marketing

Sliders cater to the needs of sending multiple products, like, for example, pieces of information garnered need to be disseminated with a perfect touch of creative curiosity that is meant to be aroused in an appealing manner with as much relevant input that is needed with an air of uniqueness! We, at Spark Email, completely ensure that sliders are made compatible with its responsive designs without causing any limitations whatsoever. Also known as carousel, sliders keep subscribers in Inbox to

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How to use Rotating Banners in Email Marketing

Spark Email evolves to revolve around the axis of Rotating Banners to stand out from the crowd of Inbox with its each arc marked with a round of success! It focuses on these steps to make your emails look as best as possible! 1. We do different things by thinking & doing differently:- We do understand that it’s quite difficult to grab the clients’ attention when emails are stuffed into a variety of contents like pieces of information & handful of offers! Hence, we mix rotating banners in

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